Grow Your Email List with Lead Magnets

A lead magnet is an incentive that business owners offer to their audience in exchange for their email address. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.

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Lead Magnet 101

A lead magnet is something that you give to your audience in exchange for their email address. A good rule of thumb is that your lead magnet should be so valuable that people can’t believe you’re giving it away for free!

This training frequently refers to Email Service Providers, and the one I use and recommend in ConvertKit. It has all the tools you need to build a stellar email list, and all the demos in this training are based on it, plus WordPress, and the Divi theme. You are not required to use what I use – you do you – but if you’d like to try them, here are the links:

ConvertKit – free to use until you get to 1,000 subscribers


What Are Lead Magnets?


Next Lesson

What Makes a Good Lead Magnet?

Next Lesson

Types of Lead Magnets

Next Lesson

Creating Forms and Automations for Your Lead Magnet

Next Lesson

Inserting Forms on Your Website

Related Training: Installing Plugins and Themes

Next Lesson

Next Steps: Multiple Lead Magnets

Complete Course